SEM - Search Engine Marketing
Search engine marketing is more commonly known by its acronym ” SEM “. Things sure have changed over the years, but SEM still remains the biggest driver of new online business for the time being. Social media, having a winning mobile app and other online activities can and do drive new business, but they are tools best viewed for now as excellent client engagement and retention tools. If you want to drive new business however, SEM simply cannot be beaten. Simply put, it is one of the most effective ways to grow your business online and to promote your products.
Social Media Marketing
Social media is a key player in customer retention
Social media, for any business, is a tool for becoming more consumer-centric; and keeping existing customers happy is at least, if not more, as important as finding new ones. Social media is a game of customer retention through customer engagement.
Up until this point in time, media in the modern era has lacked an element of two-way engagement.
Previously, the consumer had to take long, arduous channels of communication to the company; it was easier not to communicate at all. Many don’t see it this way, but the...